A popular Windows music player from the past is undergoing a transformation to compete in the world of streaming services. Winamp, which made a significant impact on digital music in the late 1990s and early 2000s, has revealed a new collaboration with Deezer, an independent music streaming platform. This partnership will enable Winamp to introduce its own subscription model utilizing Deezer’s technology and music library.
The revamped platform is scheduled for release in early 2027 and will offer users the ability to access music from the streaming library as well as from other sources such as local files and internet radio stations. Additionally, users will have the option to personalize their interface with “skins,” a popular feature from Winamp’s original music player.
Although Winamp had diminished in popularity with the rise of streaming services, the desktop version is still actively used by over 40 million people, indicating a continued interest in the software. Originally developed by Nullsoft in 1997, Winamp quickly gained a large user base for its efficient and stylish approach to playing digital music files. The software’s iconic tagline, “Winamp, it really whips the llama’s ass,” accompanied by a memorable demo track, set it apart from its competitors.
CEO of Winamp Group, Alexandre Saboundjian, expressed excitement about the upcoming changes, stating that the company aims to redefine the digital music experience once again. Winamp had previously attempted to enter the streaming market, with promises of a mobile version in 2019 that never materialized.
Following AOL’s acquisition of Nullsoft in 1999, Winamp faced challenges due to mismanagement and conflicts between corporate leaders, leading to a decline in its market position. Despite its setbacks, Winamp’s customizable skins remain a symbol of creative expression for many music enthusiasts, with an online “skin museum” showcasing various designs created by fans.
After being slated for shutdown in 2013, Winamp was saved by the acquisition by Radionomy, later renamed Llama Group and then Winamp Group. In recent years, Winamp has explored music NFTs and made comeback attempts with new platforms and mobile apps. The details regarding pricing for the proposed streaming service are yet to be disclosed, leaving fans curious about the upcoming changes to the iconic music player.