Wildfires in British Columbia’s Okanagan region are impacting tourism in the Columbia Valley, located several hours away, despite the distance from the fires themselves. Jessica Fairhart, executive director of the Columbia Valley Tourism Marketing Society, notes that B.C.’s provincewide state of emergency due to wildfires is influencing some travelers’ plans.
The Columbia Valley, home to communities like Radium Hot Springs, Invermere, and Fairmont Hot Springs, is approximately 300 kilometers away from the wildfires in the Okanagan. Radium Hot Springs Mayor Mike Gray reassures that the community is not under threat from fires, and local businesses, hotels, and attractions are operating normally.
Amber Roy, owner of the Wilder Lodge in Fairmont Hot Springs, reports a decline in August bookings following strong July reservations as travelers express concerns after seeing wildfire updates on social media. Roy mentions receiving inquiries from out-of-province guests who may not realize the distance from the fires and expresses hopes for last-minute bookings to boost tourism.
Despite fears related to the state of emergency and concerns about wildfire evacuee accommodations, businesses in the area, including Roy’s lodge, are striving to reassure potential visitors. Fairhart acknowledges a recent dip in tourism but anticipates an upward trend in bookings for late August and September.
While the Columbia Valley is not directly affected by the major wildfires, intermittent heavy smoke this summer has raised additional worries among tourists. Fairhart advises travelers to stay informed about current wildfire and smoke conditions before embarking on their trips.