Many individuals utilize social media platforms not only to connect with friends and family but also to engage with their favorite content creators. Some even leverage their social media presence to earn a living.
Enhancing your social media proficiency and achieving a more professional look requires investing additional time in creating visually appealing content. Initially, mastering these skills may seem daunting due to the multitude of considerations involved.
Fortunately, there are professionals like Cissy Jones, a Social Media Manager at the renowned clothing brand Pretty Little Thing, offering guidance. With five years of experience in the social content team, she previously assisted influencer Molly-Mae Hague in content creation during her tenure as a content director for the brand.
Throughout her tenure, Cissy has advocated specific strategies for crafting impeccable photos and videos for influencers and the brand’s social media platforms.
In a video shared on her personal TikTok account @cissyjonestwopoin, Cissy shared insights on ensuring top-notch content for influencers and companies, emphasizing the importance of camera settings.
“For those unsure about camera settings, this is what I’ve found to be the best approach!” Cissy mentioned in the post’s caption.
Having created content for notable personalities like Molly-Mae, Madison Bailey, Kehlani, and brands such as Shein and PLT, Cissy recommended specific camera settings adjustments before commencing filming.
She advised opting for “4K at 60fps” for video recording, highlighting the storage-intensive nature of 120fps. Cissy prefers using 60fps and later enhancing video quality using the CapCut app, emphasizing the balance between quality and storage efficiency.
Cissy cautioned against excessively high quality settings on iPhones, as TikTok may not support them, resulting in blurry uploads. She suggested adjusting camera settings to “PAL formats” only in case of flickering lights, while emphasizing the benefits of the ‘Enhanced Stabilisation’ feature for smoother video recording.
In another post, Cissy shared strategies that facilitated the growth of Pretty Little Thing’s social media accounts. These included consistent daily posting at optimal times and creating engaging content tailored to viewers’ preferences, avoiding TikTok ads unless promoting a TikTok shop product to ensure viewer engagement.
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