Meghan Markle has decided to end her partnership with Netflix. The Duchess of Sussex will now take full control of her business, As Ever, which Netflix joined forces with a year ago.
As Ever offers a range of products such as rose wine, jams, flower sprinkles, leather bookmarks, and herbal tea. Meghan believes that the business has been held back by Netflix and is now ready to operate independently.
This move follows the non-renewal of Meghan’s show “With Love, Meghan” on Netflix after two seasons. However, the split was amicable, and Meghan remains on good terms with Netflix executives.
According to a source speaking to The Sun, Meghan values her relationship with Netflix but is excited to have complete control over her company. As Ever’s spokesperson expressed gratitude for Netflix’s support in the past year and looks forward to the brand’s independent growth.
Previously, Netflix provided support for As Ever’s staff and development teams, but these responsibilities will now be managed internally by Meghan. The brand, initially available only in the U.S. where Meghan resides with Prince Harry and their children, is now planning to expand globally.
As Ever has seen significant growth, with reports indicating a 36% increase in website traffic since October. The brand is optimistic about its future and aims for continued success and expansion.
An As Ever representative stated to the Daily Express that they are focused on sustainable growth and listening to the enthusiastic community supporting the brand.
As Ever is still in its early stages, but the positive trajectory so far gives confidence in its long-term potential. The brand is committed to careful and sustainable growth while prioritizing community engagement and feedback.