Amanda Holden revealed that all the judges on Britain’s Got Talent are eager to take photos with the new judge, KSI, in order to boost their social media presence. KSI, a popular YouTube personality with over 75 million followers, has become a sought-after figure for the judges, including Simon Cowell, as it helps increase their online followers.
Holden mentioned that incorporating KSI in her videos has resulted in higher performance, with their latest collaboration garnering over 3 million views. Despite her daughters being excited about working with KSI, Amanda shared her approach of maintaining professionalism by treating him like any other colleague without getting starstruck.
The judging panel, comprising Alesha Dixon, saw KSI joining after Bruno Tonioli’s departure due to scheduling issues. Amanda also highlighted Simon Cowell’s acknowledgment of the importance of social media, ensuring that Britain’s Got Talent remains relevant in the digital age.
Acknowledging the influence of platforms like TikTok and YouTube, Amanda emphasized the show’s adaptability to changing trends with impressive viewership numbers. She expressed satisfaction in being ahead of the curve by embracing social media early on, illustrating the show’s commitment to staying current and engaging with its audience.