The upcoming 2026 Cheltenham Festival is anticipated to attract horse racing enthusiasts worldwide. Interestingly, a growing number of punters are opting to experience the festival in Benidorm, Spain, rather than in the UK.
Scheduled to kick off at Cheltenham Races on Tuesday, the festival promises four days filled with racing, betting, and socializing. While ticket sales are brisk, a segment of fans is gravitating towards alternative locations to partake in the festivities.
Reports from The Sun reveal a substantial 225% surge in hotel bookings in Benidorm during the festival period, with The Marina Resort Hotel emerging as a popular choice. This resort offers amenities like large screens, pool parties, and live DJ performances to enhance the festival experience.
In addition, many attendees embrace the spirit of the event by donning racing-themed costumes. Notably, prices for beverages are notably lower in Spain, with an expected cost of around £1.70 for a pint compared to approximately £7.50 at the Cheltenham venue.
Zoe Harris, the chief customer officer of travel company On the Beach, expressed excitement about the growing interest in Benidorm’s Cheltenham Festival experience. She highlighted the anticipated vibrant atmosphere and enthusiastic crowds that will flock to the bars to celebrate each winning moment.
The trend of a Cheltenham-themed trip to Benidorm coincides with several modifications announced for the 2026 festival edition. Changes include reduced prices for beverages such as Guinness, beer, and cider, as well as improvements in the overall event experience, including expanded drink options, food selections, and enhanced audio systems.
Furthermore, the reintroduction of Ladies Day and adjustments to the venue’s capacity are expected to enhance the overall guest experience. These enhancements align with the goal of making the 2026 Cheltenham Festival the most memorable to date.