EE is offering discounts on smart TVs in anticipation of the 2026 FIFA World Cup, allowing football fans to enhance their viewing experience before the tournament kicks off on June 11. Additionally, customers who purchase a TV from EE’s website by July 19 will have the chance to win tickets to a Home Nations football match in the UK. The prize includes 10 pairs of tickets for a game of the winners’ choice between September and December, supporting England, Scotland, Wales, or Northern Ireland.
The discounted TVs include popular brands such as Samsung, Sony, LG, and Hisense, with savings of up to £500 available. For example, the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV is now priced at £1,999, down from £2,499, and comes with a 20% Cashback offer from Samsung. On the more affordable end, the Hisense A7QTUK QLED AI Smart TV starts at £309 and delivers vivid visuals with QLED Colour technology and AI 4K Upscaler for enhanced image quality.
To participate in the Home Nations tickets competition, customers can order any smart TV on EE’s website by July 19 to qualify for a chance to win free tickets to a football match in 2026. The sale also includes the Samsung Crystal UHD U8020F 4K Smart TV starting at £229, offering enhanced 4K visuals and vibrant audio powered by the Crystal Processor for a superior viewing experience, especially for sports enthusiasts.
In comparison, Sky is currently offering 20% off on its Glass smart TVs, with the Sky Glass Air priced at £4.50 per month (originally £6) and the premium Sky Glass Gen 2 now available for £11 (previously £14) per month. Amazon has introduced the Ember Artline model in the revamped Amazon Ember range, designed to resemble framed artwork and currently discounted by up to £270.
For those considering the Hisense A7QTUK model, customer reviews praise its exceptional quality, crisp visuals, and impressive sound quality with a built-in subwoofer. While some users find the sound slightly lacking, others appreciate the overall picture quality and ease of setup, making it a popular choice among TV buyers.
With various discounts and offers available on a range of smart TVs, customers have the opportunity to upgrade their viewing experience in time for the upcoming FIFA World Cup while also entering a competition to win tickets to Home Nations football matches in the UK.