Netflix CEO Ted Sarandos has quietly stopped following Meghan Markle and her lifestyle brand As Ever on Instagram, sparking rumors of a strained relationship between the streaming service and the Sussexes.
Sarandos initially followed Meghan when she reactivated her Instagram account in 2025 to promote her lifestyle business, As Ever. However, he recently unfollowed both Meghan and As Ever, a move mirrored by Netflix’s Chief Content Officer Bela Bajaria.
While Sarandos’s wife, Nicole Avant, still follows Meghan on Instagram, sources confirm that there have been changes in the dynamics of the relationship between Netflix and the Sussexes.
Reports suggest that Netflix executives were caught off guard by events like the Oprah Winfrey interview and Harry’s upcoming memoir, leading to concerns about communication and collaboration with the couple. Allegations emerged that Meghan often speaks over Harry during meetings, a claim refuted by their representatives.
In response to the speculation, Bajaria publicly denied any rift with the Sussexes at a recent event, affirming that Netflix continues to collaborate with them on various projects, including documentaries and films. Despite these reassurances, internal sources suggest that there may be some reservations within Netflix about future collaborations with the couple.
The partnership between Meghan, Harry, and Netflix, signed in 2025, has faced scrutiny, with reports indicating a downgrade from their previous deal in 2020. The Mirror has reached out to representatives of Harry and Meghan, as well as Netflix, for comments.
In conclusion, tensions between Netflix and the Sussexes have come to light, raising questions about the future of their collaboration within the entertainment industry.