The future collaboration between Prince Harry and Meghan Markle with Netflix appears uncertain following the recent separation of Meghan’s brand As Ever from the streaming service. As Ever, which had been supported financially by Netflix since its establishment in early 2025, faced a split with the streaming giant.
Insiders from Netflix have shed light on the initial phase of Harry and Meghan’s partnership with the platform, revealing alleged issues such as a lack of communication, unconventional behavior, and power struggles. These purported challenges have raised doubts about the future of the Sussexes’ relationship with Netflix, prompting both parties to defend their positions.
Variety reported insights from six well-informed sources within Netflix and the Sussexes’ circle, indicating that Netflix grew weary of Harry and Meghan continuously retelling their royal departure story, leading to diminishing interest from viewers in their subsequent projects after the successful debut of their docuseries, Harry & Meghan, on Netflix in 2022.
While the initial docuseries garnered significant viewership, subsequent projects failed to replicate its success, with insiders attributing this to the repetitive nature of the content. Allegations surfaced about the Sussexes’ interactions with Netflix, with claims of discord in meetings and poor communication practices from Archewell Productions, the couple’s production company.
Concerns were raised about Meghan’s conduct in meetings, with reports suggesting instances where she interrupted Harry and exhibited unusual feedback methods. These claims were met with rebuttals from Meghan’s lawyer, who dismissed them as attempts to portray her in a negative light.
The relationship between the Sussexes and Netflix faced further strain when Harry and Meghan participated in an interview with Oprah Winfrey before the release of their docuseries, deviating from Netflix’s expectations. Subsequent developments, including the announcement of Harry’s memoir and the release of the docuseries, raised concerns about communication and coordination between the parties.
While no contractual breaches were reported, tensions arose over the lack of alignment in strategic moves, such as the memoir publication coinciding with Netflix’s plans for the docuseries. Netflix insiders expressed disappointment over the perceived lack of cooperation and communication from the Sussexes.
The potential impact of these challenges on the future of the partnership became a topic of discussion as Netflix decided to part ways with Meghan’s brand, As Ever. The underwhelming performance of recent projects further fueled doubts about the sustainability of the collaboration, especially considering the reduced financial terms of their latest deal with Netflix.
Internal sources indicated a shift in sentiment towards the Sussexes within Netflix, with some suggesting a strained relationship. However, a Netflix spokesperson refuted claims of lost faith in the couple, emphasizing the ongoing friendly ties between the parties despite the challenges faced in their collaboration.
Requests for comments from representatives of the Duke and Duchess of Sussex regarding these developments remain pending.
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